Audience and Sample

• Zappi Standard Audiences

  This article covers the standard audiences that Zappi offers. If you are looking for information on our Representative Audiences like...

  May 10th, 2026 6 views 0 likes
• Research and sample quality

  How does Zappi source sample? At Zappi, we take data quality very seriously. We work with PureSpectrum, our survey technology...

  May 10th, 2026 2 views 0 likes
• What sample size should I choose for my survey?

  Overview The platform will default to the recommended sample size for the solution you are using, but the more detailed...

  May 10th, 2026 7 views 0 likes
• Audience Selection

  Selecting an Audience During project configuration, you will need to select an audience to target for your survey. You have...

  May 10th, 2026 24 views 0 likes
• Representative Audiences

  Overview Zappi's Representative Audiences connect you with the people who truly drive your brand’s growth, through high-quality, predictive, and efficient...

  May 10th, 2026 27 views 0 likes
• Zappi Multicultural Representative Sample

  Overview At Zappi, we aim to increase the usage of profiling questions to understand how respondents identify themselves and enable...

  May 10th, 2026 5 views 0 likes
• Quality Score

  What the Quality Score is The Zappi quality score looks at 14 signals of quality at an individual respondent level...

  May 10th, 2026 6 views 0 likes